A Buyers Guide is a page on a website. Using Buyers Guides, you can educate your customers about your products, increase sales and boost loyalty. The buyers guide is essential for online shoppers who want to learn more about a product before purchasing it. These buyers guide sellers by targeting their ideal customer segments and informing them about products and features. After that, they decide whether the product is based on their need or not.
Customers who are well-informed make better purchases and e-commerce buyers are different from those who traditionally bought products from physical stores. They tend to be younger, more educated, and more technologically. The buying experience is increasingly high-tech and low-touch. Because of this trend, it’s becoming necessary for marketers to provide as much information about their offers as possible.
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