Make use of instant micro-moment
The instant rich moments when people turn to their smartphones to make a decision on the spot which is mainly about what to eat, or watch something, learn something or even buy something. The rise of smartphones and the internet have highly shortened our attention span and we make decisions instantly.
Search engines like Google have named these moments, instant micro-moments and they are of four types.
I want to know moments
I want to go moments
I want to do moments
I want to by moments
Keep this in mind while creating your digital marketing strategy.
To keep up with this process in which people decide in an instant, brands need to capture consumers’ attention within seconds.
Here’s what marketers need to know, smartphone users of a high percentage are not always certain about what brand they will buy from while searching for information online. Most consumers will buy a product from a brand other than what they had decided to buy from this time because the information provided by the other brand in an instant moment took their attention and they found the product to more accurately fit in.
The brands that perform the finest job of understanding costumer’s needs in an instant are the ones to enjoy a huge competitive edge.
graphic design has become an essential element of every industry from the past decade. This whole concept of digital marketing is based on graphic designing. Nowadays, people find visual representations of ideas and stories far more appealing than those of verbal or written.
Mobile-first optimization continues to be the top priority of marketers for creating digital marketing strategies in 2022. An effective mobile-first strategy doesn’t only contains mobile apps and mobile-friendly websites like most people think it is. In fact, it involves everything from push notifications on mobile devices to checkout processes. Mobile marketing is highly valued because your target audience treats their mobile phones as someone really close to them. Nowadays, people of every age spend more and more time consuming the internet on their smartphones this is the reason why mobile phones are the best devices for marketers to advertise their products. Mobile marketing offers more conversion rates and business success than any other traditional marketing.
How a customer experiences using your site or mobile application directly affects the conversion rate. If it was convenient for them to scroll through the site or find what they need without facing any troubles then they are more likely to purchase what you want them to buy. The goal with mobile marketing continues to maintain engagement with users by providing an easy and convenient user experience.
Simple and interactive content
Brands use social media to connect with their existing and potential customers but now the idea of a relationship between a brand and its consumers is evolving. People want to closely and personally interact with their favorite brands. This makes interactive content one of the fastest-growing trends in digital marketing for a couple of years. In 2022 it is expected to rise higher than ever before as more and more people are getting interested in this concept.
There are a few things that you need to make your content interactive to engage your target audience. But it is not necessarily limited to these only, you can learn and include more effective things while creating the content.
We have a few examples here:
Virtual videos and 3D images
Polls, Quizzes, and Questionnaire
Webinars and interactive emails
It has been noted that interactive content receives two times more engagement than static content.